Corporate branding is not a simple matter as it used to be. Today, corporate branding is more than just a logo, official color, product packaging, or catchy taglines but has to do with every means a product of a company or brand interacts with the public.
But more than just an issue of media utilization, visibility channels and strategies, an over-looked element of corporate branding, then as now, is the internal office design which communicates a lot about a company and is perhaps the most basic element of any office’s public image. This is not lost among offices and companies in Singapore that now invest significant resources to establish and maintain a distinct public persona through office layout and aesthetics. These Singapore companies are now hiring commercial interior design consultants and service to assure the consistency of office “looks and feel” with the kind of ID and public image the company wants to project and maintain.
In terms of internal image, the best kind of corporate branding is one that coherently combines what management seeks to accomplish (vision), what the employees know and believe (organizational culture), and how its external stakeholders perceive the company (image). In trying to achieve this, commercial interior designers in Singapore provide interior, industrial, graphic and lighting, utility design, fabrication or prototyping, and even structural renovation construction services.
As with most modern art or interiors architectural design, space is a basic consideration. Space can be utilized not only to create a physical atmosphere but also influence user’s mood and this is more especially important in establishing rapport with a company’s clients, guests, visitors and even to employees themselves. Maintaining large space for instance helps provide a feeling of freedom among audience and facilitates better appreciation of objects and messages and signal a general spirit of welcoming openness. Among employees, it also provides a more conducive work environment. To optimize spacious layouts, commercial interior designers generally avoid bottleneck areas and layout problems. Communal areas in nooks and corners and minimizing confinement structures also frees up additional space and creates a feeling of expansiveness as opposed to the oppressive atmosphere of small cubicles. This is also a good idea for placing multiple visitor’s lounge or waiting areas to communicate customer-friendliness.
In relation to space, color and lighting is also important. Colors communicate themes and character. Monochrome or singular color motif creates a sense of cohesiveness and unity while assorted color scheme evokes diversity and animation. Light on the other hand, simply highlights most everything in any interior design including objects and spaces. A badly lit open space do not achieve the feeling of openness it usually does while a well-lighted space often appears wider and cleaner. Poor lighting also affects over-all office mood.
Finally, in terms of optimizing space without compromising functionality, ‘going vertical’ is the current trend in Singapore. This entails simple interior designs that places storage spaces overhead rather than on sides or underneath tables. Mounting shelves, cabinets in walls provide needed office storage facilities while at the same time keeping desk areas and surfaces clean not to mention keeping significant leg rooms and feet spaces. Using multi-functional furniture like modular workstations or foldable tables will also reduce equipment in the office and allows easily changeable layouts over fixed, permanent fixtures for future renovation jobs. Such interior layout and design work however requires carpentry service and it is best to contract commercial interior design companies in Singapore that have fabrication and custom furniture technologies and capabilities
Lines on the other hand are utilized to convey or stimulate motion. Natural visual movements allow for a smooth experience of text and visuals. The height of exhibits, the visual flow, text layout all help in better understanding and appreciation of objects and messages.