Promotional products used at trade shows are intended to bring more traffic to your booth. Since your company name is generally on these products, this serves the purpose of helping visitors recall who you are. Hopefully, since your contact information is on the products, individuals receiving them will do more than just take them home and forget about them.
When you first take a look at the sizable crowd that trade shows typically generate, you might surmise that this is the perfect venue for attracting new leads as well as gaining additional sales for the organization you are promoting. However, when you consider the fact that there are many others looking for the same thing, you have to understand that if you are going to stand out among the rest you will have to create unique promotional products that are sure to draw the people in.
Once you have increased the traffic through your booth, there is more possibility for meeting new people and pre-qualifying them. The more prospects you are able to build, the greater the likelihood that you can turn a generous portion of them into new customers or at least viable leads.
By turning promotional products trade show items into potential customer calling cards, you may be able to beat the competition at their own game. Appealing promotional items are those that people are interested in or have been looking for to add convenience to their lives. Items such as tote bags imprinted with your logo are always a good choice, and so are personalized pens, promotional mugs, and ice scrapers. Today though, promotional products must also include USB drives with a message from your company on them.
There are some secrets to getting more for your promotional items, and one of those secrets is selecting promotional gifts that people are sure to use at their home or office. Another secret to your trade show success is how you display the gifts you want people to take home with them.
When setting up a table at your booth, are you creating added value for your gifts? Take a look at some of the most successful trade show veterans. The vast majority do not just stack gifts on the table to allow people to take what they want. No, but they do display one or two so that everyone can see, and then hand a gift to whomever they consider potential clients. It’s the personal touch that builds relationships and leads to benefits in the form of increased sales.
By thoughtfully distributing your promotional products trade show items, you will be able to make lasting impressions on visitors that are sure to be profitable.